De Bijenkorf is the Netherlands’ leading luxury retailer, admired for its beautiful merchandise, exceptional window displays and fabulous in-store events.
De Bijenkorf was founded in 1870 by Simon Philip Goudsmit. It was initially a small haberdashery on the Nieuwendijk, one of Amsterdam's oldest streets. In 1909 the shop moved to Dam Square on a temporary basis so the Nieuwendijk store could expand. The new location proved to be highly successful and it was decided that it should remain there permanently. An impressive department store was therefore established; the first of its magnitude and stature in the Netherlands.
Further stores were opened throughout the last century. In 2001, the flagship Amsterdam store was declared a national monument.
In 2011, de Bijenkorf was acquired by the Weston family. The acquisition marked the beginning of considerable investment in the business in order to accelerate the implementation of its premium experience strategy.
De Bijenkorf is dedicated to surprising its customers with exceptional products and focuses on inspiration and a premium experience.